For immediate release

A Study of Web 2.0

TechCast participated in a study conducted by the Corporate Executive Board

Washington, DC - Wednesday, December 06, 2006 - The Corporate Executive Board advertises itself as the premier membership organization devoted to helping corporations keep abreast of new developments in their fields. Their interest in Web 2.0 highlights the rapidly growing importance of the new bottom-up Internet.

The gist of the interview focused on which practices are emerging that promise to be of lasting value. While there is some interest in social networks, blogging, and pod casting, the consensus is that these methods are of limited use because they focus on individual information.

The more promising methods are those that aggregate this type of individual data to produce more generalized knowledge that has strategic importance. This includes wikis, evaluations of sources for "social search," prediction markets, Second Life and other virtual reality environments.

For more on Web 2.0, see TechCast's breakthrough analysis.

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Public Relations Contact
William E. Halal
Techcast, LLC