News release

A Study of Web 2.0

Fiber optic cables

TechCast participated in a study conducted by the Corporate Executive Board, with intriguing results.


The Corporate Executive Board is the premier organization devoted to helping corporations keep abreast of new developments in their fields. Their interest in Web 2.0 highlights the rapidly growing importance of the new bottom-up Internet. This study focused on which practices are emerging that promise to be of lasting value.

While there is some interest in social networks, blogging, and pod casting, the consensus is that these methods are of limited use because they focus on individual information.

The more promising methods are those that aggregate this type of individual data to produce more generalized knowledge that has strategic importance. This includes wikis, prediction markets, Second Life and other virtual reality environments.

For more, see Web 2.0, or contact William E. Halal