End of copyright protection to unleash online entertainment
End of copyright protection to unleash online entertainment


Sony is last of music giants to drop music copyright protection

Sony’s plans to sell music without copyright protection software marks the end of a long battle over Digital Rights Management (DRM) and the beginning of a flood of online music, TV, movies, and other forms of entertainment.


After using hidden DRM in CDs that became embedded in users’ PCs, which unwittingly inspired a consumer boycott, Sony will become the last of the top four music labels to drop copyright protection. Warner is selling DRM-free music through Amazon, while EMI and Vivendi are also dropping DRM.  Although DRM was intended to curb the pirating of music, it became such a frustrating experience that the market balked. A few weeks ago, Warner’s CEO, Edgar Bronfman Jr., said “This is the first of many agreements we’ll be announcing in the coming weeks and months. Many argue that we should have done this long ago.”  (BusinessWeek 1/4/08)


Apple stands almost alone in using DRM and “one-price-fits all” marketing of songs via iTunes. This move by the industry threatens to undercut Apple’s dominance of the market and unleash waves of music, videos, and movies sold through new media like Facebook and MySpace. .


For more, see our detailed forecast Entertainment-on-Demand